Services
Anthony Penderis Media Services provides a number of media and publicity services often with the aid of a handpicked team of specialists to meet the needs of the client. These could be IT experts, web designers, copywriters, photographers, videographers, graphic artists, events managers, and stylists. The following is a summary of his services:
Editor & Journalist
As a seasoned journalist and editor Anthony Penderis has produced numerous publications in specialized fields such as property, wine industry, sport, agriculture, and the satellite and remote sensing industry. His grounding in mathematics, physics, and the biological sciences enables him to write with authority in specialized scientific fields such as the space industry, genetics, evolution, and agriculture. He his currently the editor of a bimonthly newsletter for the African Association of Remote Sensing of the Environment.
Website Design and Search Engine Optimization (SEO)
We design websites with easy-to-use templates, which you can maintain yourself. A designated person in your organization gets properly trained by us to maintain your site afterwards while we give a support service to sort out any glitches that may arise.
Site development includes assessment of your business or product, interviews, copy writing, and conceptualization of your final look with graphic material as required.
On top of this we will be make sure that your site is properly registered and advertised on the web through proper Search Engine Optimization (SEO) which includes the skillful application of Social Media and other web publicity tools. As millions of new websites are published each day it has become a challenge to get noticed.
This service is mainly for small to medium-sized organizations and professional practices.
Site development includes assessment of your business or product, interviews, copy writing, and conceptualization of your final look with graphic material as required.
On top of this we will be make sure that your site is properly registered and advertised on the web through proper Search Engine Optimization (SEO) which includes the skillful application of Social Media and other web publicity tools. As millions of new websites are published each day it has become a challenge to get noticed.
This service is mainly for small to medium-sized organizations and professional practices.
Media Exposure
Our objective in this sector would be to generate editorial exposure for the client through the printed media, radio, and television or the web by identifying worthy news angles for the client’s business, cause or products. We can manage and execute the entire media program from inception to press functions. Good results have been obtained in a variety of fields such as the leisure industry, agriculture, sport, finance, property, politics and the satellite industry.
Public Relations
Planning and implementing public relations programs tailored to meet client or project requirements would be our main focus here. We are in a position to apply all the tools of the trade to make your organization better understood and convey your message in the most economical way to your target audience. We have experience in improving a public profile by building customer and employee relations, media relations and handling crisis management. Every client requires innovative solutions for their specific challenges.
Corporate Communications
This sector can include a wide variety of activities to facilitate coherence between the company’s vision and mission and its impact in terms of creditability and ethics in its operating arena. We have ample experience in applying a variety of communication tools in the structuring of internal and external corporate communication programs in organizations.
Events
We have gained valuable insight into the dynamics of big events by serving on their organizing committees either as publicity coordinators or organizers in various capacities. These included huge and logistically challenging events such as the International Canoe Federation World Championships (Cape Town), Argus Pick ‘n Pay Cycle Tour, Cape Times Big Walk, West Coast Sailing Regatta, Berg River Marathon, Stellenbosch e'Bosch Heritage Project, and the Citrus Festival, South Africa’s biggest country festival at the time. We also have experience of the logistics and planning that goes into the successful execution of air shows, music festivals, beauty pageants, agricultural competitions, and the promotion of a wide range of products.
Advertising and PR Program Audits
Let us take a hard look at whether you are spending your money well in your attempt to obtain a higher public profile for your business, cause or product. In a fast-changing world it is advantageous to use a multi-media approach to get the best from your advertising and PR budget.
