Services
Anthony Penderis Media Services provides a number of media and publicity services often with the aid of a handpicked team of specialists to meet the needs of the client. These could be IT experts, web designers, copywriters, photographers, videographers, graphic artists, events managers, and stylists. The following is a summary of his services:
Online Marketing Health Services Industry: Medical Doctors, Optometrists, Psychologists, Physiotherapists
Dear Health Services Provider
My media agency has, over the years, amassed a lot of experience in the health service domain, providing a range of publicity and marketing services to, among others, a clinical psychologist, psychology counselor, optometrist, physiotherapist, nursing health care services, and lately a practice of medical doctors.
It is mainly the latest results of a GP practice, a team of two female doctors whose results are pretty significant. In the ten months from February 2022 to November 2022, they managed to gain 1147 new patients at a rate of 100 or more per month. It constitutes a growth of 25% over this period which is astounding in this line of business. See the accompanying graphs and tables of their actual figures.
These results were through skillful management of their publicity campaign encompassing Social Media, Google Ads, Google Business Suite/ Maps, and Search Engine Optimisation (SEO) of their website.
Therefore, my Media Agency offers health service professionals the following packages. Contact me anytime at [email protected] for more information.
Regards
Anthony Penderis
Anthony Penderis Media Services: Online and Social Media Health Services Summary
1 Social media posts Facebook (FB) and Instagram (IG)
Done on a weekly or fortnightly basis and can include photos, carousel slide shows, and up to one-minute videos. IG can consist of posts, reels, and stories. We post through Meta Business Suite at optimized times for maximum views.
2 Social media posts Youtube, Linkedin, Pinterest, TikTok, etc.
Extension of social media posts is only done to these if justified by the quality and content of the material.
3 Google ads
I create and run several Google concurrently to chase the client's targets. We test all the available instruments in the Google stable to optimize the results within the available budget on a pay-per-click basis.
4 Social media page boosts
We spend a certain percentage agreed-upon of the available advertising budget on selective advertising (page boosts) for social media posts. These ads change with every new set of fortnightly, weekly, or monthly social media posts.
5 Media releases
This exercise aims to identify news angles from the client's posts that will be worthy of generating free publicity in online publications, printed media, radio, and television. See writing samples at http://www.anthonypenderis.com/media-articles.
6 Website (SEO)
Improve user experience, edit copy, optimize images, anchor text, titles, keywords, tags, employ various plugins, blogs, backlinks, Google Business Profile, etc.
7 Newsletters/email marketing
My Media Agency will distribute a regular newsletter to connect with existing patients and reach out to potential new patients.
8 Monthly Reviews
Employ tools such as Google Analytics, Google Search Console, Meta Insights, etc., to track the flow and demographics of site visitors. Build monthly statistics records of new visitors, total visitors, Google Ads clicks, etc.
My media agency has, over the years, amassed a lot of experience in the health service domain, providing a range of publicity and marketing services to, among others, a clinical psychologist, psychology counselor, optometrist, physiotherapist, nursing health care services, and lately a practice of medical doctors.
It is mainly the latest results of a GP practice, a team of two female doctors whose results are pretty significant. In the ten months from February 2022 to November 2022, they managed to gain 1147 new patients at a rate of 100 or more per month. It constitutes a growth of 25% over this period which is astounding in this line of business. See the accompanying graphs and tables of their actual figures.
These results were through skillful management of their publicity campaign encompassing Social Media, Google Ads, Google Business Suite/ Maps, and Search Engine Optimisation (SEO) of their website.
Therefore, my Media Agency offers health service professionals the following packages. Contact me anytime at [email protected] for more information.
Regards
Anthony Penderis
Anthony Penderis Media Services: Online and Social Media Health Services Summary
1 Social media posts Facebook (FB) and Instagram (IG)
Done on a weekly or fortnightly basis and can include photos, carousel slide shows, and up to one-minute videos. IG can consist of posts, reels, and stories. We post through Meta Business Suite at optimized times for maximum views.
2 Social media posts Youtube, Linkedin, Pinterest, TikTok, etc.
Extension of social media posts is only done to these if justified by the quality and content of the material.
3 Google ads
I create and run several Google concurrently to chase the client's targets. We test all the available instruments in the Google stable to optimize the results within the available budget on a pay-per-click basis.
4 Social media page boosts
We spend a certain percentage agreed-upon of the available advertising budget on selective advertising (page boosts) for social media posts. These ads change with every new set of fortnightly, weekly, or monthly social media posts.
5 Media releases
This exercise aims to identify news angles from the client's posts that will be worthy of generating free publicity in online publications, printed media, radio, and television. See writing samples at http://www.anthonypenderis.com/media-articles.
6 Website (SEO)
Improve user experience, edit copy, optimize images, anchor text, titles, keywords, tags, employ various plugins, blogs, backlinks, Google Business Profile, etc.
7 Newsletters/email marketing
My Media Agency will distribute a regular newsletter to connect with existing patients and reach out to potential new patients.
8 Monthly Reviews
Employ tools such as Google Analytics, Google Search Console, Meta Insights, etc., to track the flow and demographics of site visitors. Build monthly statistics records of new visitors, total visitors, Google Ads clicks, etc.
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Editor & Journalist
As a seasoned journalist and editor Anthony Penderis has produced numerous publications in specialized fields such as property, the wine industry, sport, agriculture, and the satellite and remote sensing industry. His grounding in mathematics, physics, and the biological sciences enables him to write with authority in specialized scientific fields such as the space industry, medicine, genetics, evolution, and agriculture.
Grant Writer
Anthony Penderis has proved himself to be quite adept at writing successful fundraising proposals on behalf of a number of NGOs to institutional bodies such as government departments, municipalities, parastatals, trusts and big corporations. He understands the complexities of these applications and strategic planning necessary to make it work. A list of his successes which ranges from ten of thousands to well into the millions can be supplied on request.
Website Design and Search Engine Optimization (SEO)
We design websites with easy-to-use templates, which you can maintain yourself. A designated person in your organization gets properly trained by us to maintain your site afterwards while we give a support service to sort out any glitches that may arise.
Site development includes assessment of your business or product, interviews, copy writing, and conceptualization of your final look with graphic material as required.
On top of this we will be make sure that your site is properly registered and advertised on the web through proper Search Engine Optimization (SEO) which includes the skillful application of Social Media and other web publicity tools. As millions of new websites are published each day it has become a challenge to get noticed.
This service is mainly for small to medium-sized organizations and professional practices.
Site development includes assessment of your business or product, interviews, copy writing, and conceptualization of your final look with graphic material as required.
On top of this we will be make sure that your site is properly registered and advertised on the web through proper Search Engine Optimization (SEO) which includes the skillful application of Social Media and other web publicity tools. As millions of new websites are published each day it has become a challenge to get noticed.
This service is mainly for small to medium-sized organizations and professional practices.
Press Releases
Our objective in this sector would be to generate editorial exposure for the client through the printed media, radio, and television or the web by identifying worthy news angles for the client’s business, cause or products. We can manage and execute the entire media program from inception to press functions. Good results have been obtained in a variety of fields such as the leisure industry, agriculture, sport, finance, property, politics and the satellite industry.
Public Relations
Planning and implementing public relations programs tailored to meet client or project requirements would be our main focus here. We are in a position to apply all the tools of the trade to make your organization better understood and convey your message in the most economical way to your target audience. We have experience in improving a public profile by building customer and employee relations, media relations and handling crisis management. Every client requires innovative solutions for their specific challenges.
Corporate Communications
This sector can include a wide variety of activities to facilitate coherence between the company’s vision and mission and its impact in terms of creditability and ethics in its operating arena. We have ample experience in applying a variety of communication tools in the structuring of internal and external corporate communication programs in organizations.
Events
We have gained valuable insight into the dynamics of big events by serving on their organizing committees either as publicity coordinators or organizers in various capacities. These included huge and logistically challenging events such as the International Canoe Federation World Championships (Cape Town), Argus Pick ‘n Pay Cycle Tour, Cape Times Big Walk, West Coast Sailing Regatta, Berg River Marathon, Stellenbosch e'Bosch Heritage Project, and the Citrus Festival, South Africa’s biggest country festival at the time. We also have experience of the logistics and planning that goes into the successful execution of air shows, music festivals, beauty pageants, agricultural competitions, and the promotion of a wide range of products.
Advertising and PR Program Audits
Let us take a hard look at whether you are spending your money well in your attempt to obtain a higher public profile for your business, cause or product. In a fast-changing world it is advantageous to use a multi-media approach to get the best from your advertising and PR budget.
